A Website Saves You The Need to Explain

A Website Saves you the Need to Explain Have you ever watched a business owner try to explain their company in 30 seconds? It’s like watching someone try to fold a fitted sheet – confusing, time consuming…and often it ends in a crumpled mess. Enter the humble website: Your 24/7 elevator pitch that never runs […]

Advertising vs Marketing

Advertising vs Marketing Storytelling taps into the innate human desire for narratives. It goes beyond mere promotion and seeks to create an emotional bond between the brand and its audience – that’s what makes it so powerful. By weaving a compelling story around the brand’s identity, values, and offerings, storytelling allows customers to relate to […]

Why Does every Porsche 911 Look the Same?

Why does every new Porsche 911 Look the Same: A Lesson in Design and Identity Every time a new Porsche 911 is released it looks…the same as the older one. This isn’t laziness on Porsche’s part; it’s deliberate and smart. Here’s why: • It’s a design unto itself: With its tear drop shaped body, round […]